Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis

Although coopetition (simultaneous cooperation and competition) should positively affect company performance, it is unclear how implementation of these business-to-business marketing strategies can take place during large-scale emergencies. Therefore, guided by resource-based theory and the relation...

Full description

Saved in:
Bibliographic Details
Main Authors: Jim Crick, Dave Crick
Format: Default Article
Published: 2020
Subjects:
Marketing
Business and Management
Coopetition
Coronavirus
COVID-19
Business-to-business marketing
Online Access:https://hdl.handle.net/2134/12344285.v1
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items