Exploring the connected town centre shopping experience and its implications on patronage intentions

Research on Customer Experience, more specifically the Shopping Experience, received substantial attention from academics and practitioners due to its conceptualised implications on retail performance. Nowadays, customers seek to be entertained, stimulated and seamlessly connected to the digital dom...

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Bibliographic Details
Main Author: Majd AbedRabbo
Format: Default Thesis
Published: 2020
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Customer Experience
Town centres
Shopping experience
Patronage
Connected Experience
Digital integration
Business and Management not elsewhere classified
Online Access:https://dx.doi.org/10.26174/thesis.lboro.12525575.v1
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https://dx.doi.org/10.26174/thesis.lboro.12525575.v1

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