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Building team brand equity through perceived CSR: the mediating role of dual identification
While involvement in CSR activities is common practice in today’s sporting world, there is a need to go beyond the activities themselves to explore how fans’ perceptions of CSR can affect customer-based brand equity and what role online-community and team identification can play in this relationship...
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| Main Authors: | , |
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| Format: | Default Article |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/12630554.v1 |
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