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Do connected town-centre shopping journeys improve town-centre patronage?
Purpose – This study explores the role played by digital channel integration in the town centre shopping experience. It also explores how customers perceive the role of digital in the town centres shopping journeys, improves shopping experiences, and encourages positive future patronage behaviour. U...
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| Main Authors: | , , |
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| Format: | Default Article |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/13713301.v1 |
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