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Do connected town-centre shopping journeys improve town-centre patronage?

Purpose – This study explores the role played by digital channel integration in the town centre shopping experience. It also explores how customers perceive the role of digital in the town centres shopping journeys, improves shopping experiences, and encourages positive future patronage behaviour. U...

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Bibliographic Details
Main Authors:	Majd AbedRabbo, Cathryn Hart, Fiona Ellis-Chadwick
Format:	Default Article
Published:	2021
Subjects:	Marketing Business and Management Commercial Services Connected Experience Digital Integration Patronage Town Centre Shopping Experience
Online Access:	https://hdl.handle.net/2134/13713301.v1
Tags:	Add Tag No Tags, Be the first to tag this record!

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