Dynamic product proliferation and firm performance

Product proliferation is a strategy of product space filling over time. However, product proliferation can be undertaken in two main ways, including densification (proliferating products within existing product lines) and expansion (proliferating by expanding into new product lines). Despite the fac...

Full description

Saved in:
Bibliographic Details
Main Author: Pijak Pakhunwanich
Format: Default Thesis
Published: 2021
Subjects:
Other commerce, management, tourism and services not elsewhere classified
product proliferation
densification
expansion
intensity of effort
firm performance
product strategy
R&D
marketing strategy
Business and Management not elsewhere classified
Online Access:https://dx.doi.org/10.26174/thesis.lboro.14061872.v1
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://dx.doi.org/10.26174/thesis.lboro.14061872.v1

Similar Items