The impact of the interaction between an entrepreneurial marketing orientation and coopetition on business performance

Purpose – Certain small businesses do not possess the assets needed to implement a performance-enhancing entrepreneurial marketing orientation (opportunity-driven behaviours focussed on creating value for customers). Although some entrepreneurs cooperate with their competitors (coopetition) to achie...

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Bibliographic Details
Main Authors: Jim Crick, Masoud Karami, Dave Crick
Format: Default Article
Published: 2021
Subjects:
Business & Management
Business and Management
Small companies
Resource-based view
Financial performance
Entrepreneurial marketing orientation
Coopetition
Online Access:https://hdl.handle.net/2134/14229962.v1
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https://hdl.handle.net/2134/14229962.v1

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