Teaching marketing to non-marketing majors: tools to enhance their engagement and academic performance

Purpose - While there has been a significant amount of work involving marketing education, it is unclear how faculty members can increase the engagement and achievement of non-subject specialists. Accordingly, guided by Bloom’s Taxonomy, this current study examines the ways that academics can teach...

Full description

Saved in:
Bibliographic Details
Main Authors: Jim Crick, Dave Crick
Format: Default Article
Published: 2021
Subjects:
Other education not elsewhere classified
Marketing education
Non-marketing majors
Student engagement
Academic performance
Bloom's Taxonomy
Education
Online Access:https://hdl.handle.net/2134/14470878.v1
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://hdl.handle.net/2134/14470878.v1

Similar Items