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Innovating the product innovation process to enable co-creation
Organizations now look beyond their boundaries to locate NPD resources among suppliers, lead users, customers, and consumers. Consumer involvement in an innovation process implies considerable changes in traditional innovation practice and management. Consumers become partners in co-creation, a form...
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| Main Authors: | , , |
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| Format: | Default Article |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/14779398.v1 |
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