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Social media engagement as a metric for ranking US Olympic athletes as brand endorsers
Athletes often use social media to help build their personal brand, communicate with stakeholders, and promote endorsements. Research suggests that athletes who elicit greater engagement on social media are more valuable to endorse brands than those who simply have a large number of followers. From...
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| Main Authors: | , |
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| Format: | Default Article |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/16733551.v1 |
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