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Social media education provided by national governing bodies of sport: an examination of practices for Youth Olympic Games and Olympic Games athletes

Social media provides athletes with many opportunities as well as challenges. Scholars have argued for proactive, educational social media training instead of traditional policy and punishment models, yet research on this topic is limited. Therefore, this study sought to understand the social media...

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Main Author: Andrea Geurin
Format: Default Article
Published: 2021
Subjects:
Online Access:https://hdl.handle.net/2134/16733650.v1
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author Andrea Geurin
author_facet Andrea Geurin
author_sort Andrea Geurin (6870092)
collection Figshare
description Social media provides athletes with many opportunities as well as challenges. Scholars have argued for proactive, educational social media training instead of traditional policy and punishment models, yet research on this topic is limited. Therefore, this study sought to understand the social media training/education national governing bodies (NGBs) provided to athletes ranging from Youth Olympic Games (YOG) to Olympic level, and to examine NGB communication employees’ perceptions regarding athletes’ social media use and their organization’s social media training. Utilizing uses and gratifications theory, a sequential mixed method was employed involving a survey of U.S. NGBs and in-depth interviews with NGB communication personnel. While most NGBs used proactive, educational social media training for Olympic athletes, few did the same for YOG athletes. NGB employees felt social media use posed significant benefits or gratifications to athletes, and education and training helped to enhance those benefits as well as minimize the challenges, or failed gratifications, athletes experience on social media.
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spelling rr-article-167336502021-12-08T00:00:00Z Social media education provided by national governing bodies of sport: an examination of practices for Youth Olympic Games and Olympic Games athletes Andrea Geurin (6870092) Sociology not elsewhere classified social media social media education uses and gratifications Olympic sport sport communication Sociology Social media provides athletes with many opportunities as well as challenges. Scholars have argued for proactive, educational social media training instead of traditional policy and punishment models, yet research on this topic is limited. Therefore, this study sought to understand the social media training/education national governing bodies (NGBs) provided to athletes ranging from Youth Olympic Games (YOG) to Olympic level, and to examine NGB communication employees’ perceptions regarding athletes’ social media use and their organization’s social media training. Utilizing uses and gratifications theory, a sequential mixed method was employed involving a survey of U.S. NGBs and in-depth interviews with NGB communication personnel. While most NGBs used proactive, educational social media training for Olympic athletes, few did the same for YOG athletes. NGB employees felt social media use posed significant benefits or gratifications to athletes, and education and training helped to enhance those benefits as well as minimize the challenges, or failed gratifications, athletes experience on social media. 2021-12-08T00:00:00Z Text Journal contribution 2134/16733650.v1 https://figshare.com/articles/journal_contribution/Social_media_education_provided_by_national_governing_bodies_of_sport_an_examination_of_practices_for_Youth_Olympic_Games_and_Olympic_Games_athletes/16733650 CC BY-NC 4.0
spellingShingle Sociology not elsewhere classified
social media
social media education
uses and gratifications
Olympic sport
sport communication
Sociology
Andrea Geurin
Social media education provided by national governing bodies of sport: an examination of practices for Youth Olympic Games and Olympic Games athletes
title Social media education provided by national governing bodies of sport: an examination of practices for Youth Olympic Games and Olympic Games athletes
title_full Social media education provided by national governing bodies of sport: an examination of practices for Youth Olympic Games and Olympic Games athletes
title_fullStr Social media education provided by national governing bodies of sport: an examination of practices for Youth Olympic Games and Olympic Games athletes
title_full_unstemmed Social media education provided by national governing bodies of sport: an examination of practices for Youth Olympic Games and Olympic Games athletes
title_short Social media education provided by national governing bodies of sport: an examination of practices for Youth Olympic Games and Olympic Games athletes
title_sort social media education provided by national governing bodies of sport: an examination of practices for youth olympic games and olympic games athletes
topic Sociology not elsewhere classified
social media
social media education
uses and gratifications
Olympic sport
sport communication
Sociology
url https://hdl.handle.net/2134/16733650.v1