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Sustainability: a framework of typology based on efficiency and effectiveness
Marketing performs a profound socioeconomic function in matching offerings with customer needs and preferences in an efficient and effective way. The micro-macro divide is widened by an array of commercial conducts that surround narrowly defined efficiency oriented objectives. Sustainability is ther...
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| Format: | Default Article |
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2014
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| Online Access: | https://hdl.handle.net/2134/16930951.v1 |
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