Editorial: Adopting new technologies in sports marketing

Editorial on the research topic: Adopting new technologies in sports marketing.

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Bibliographic Details
Main Authors: Hyun-Woo Lee, Natasha T. Brison, Heetae Cho, Do Young Pyun, Vanessa Ratten
Format: Default Article
Published: 2021
Subjects:
sport
marketing
technology
media
communication
Online Access:https://hdl.handle.net/2134/17062400.v1
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https://hdl.handle.net/2134/17062400.v1

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