Does social media pay for music artists? Quantitative evidence on the co-evolution of social media, streaming and live music
Recent commentaries on the music industry have emphasised the importance of social media in creating a monetisable fan base. However, no quantitative evidence yet exists regarding the correlation between social media follower numbers and artist income. Using a unique dataset of 255 artists signed to...
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| Main Authors: | , , |
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| Format: | Default Article |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/20003999.v1 |
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