Integrated marketing communications in football
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports...
Saved in:
| Main Author: | |
|---|---|
| Format: | Default Book |
| Published: |
2022
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/20227563.v1 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|