Public relations: the missing element in the eSport governance

Despite the enormous value public relations can yield to the eSport ecosystem in communicating and building sustainable relationships with various stakeholders, scant research emphasises the necessity for the adoption of a public relations approach in eSport. This commentary argues that the lack of...

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Bibliographic Details
Main Authors: Sungkyung Kim, Argyro Elisavet Manoli
Format: Default Article
Published: 2022
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Online Access:https://hdl.handle.net/2134/20338332.v1
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