Public relations: the missing element in the eSport governance
Despite the enormous value public relations can yield to the eSport ecosystem in communicating and building sustainable relationships with various stakeholders, scant research emphasises the necessity for the adoption of a public relations approach in eSport. This commentary argues that the lack of...
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| Main Authors: | , |
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| Format: | Default Article |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/20338332.v1 |
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