Decision-making in international marketing: Past, present, and future

Purpose: This special issue seeks to create an interdisciplinary community of researchers applying decision-making theory to the international marketing context. The articles published in this special issue contain cutting-edge conceptual and empirical studies that enhance existing knowledge on inte...

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Bibliographic Details
Main Authors: Joao Oliveira, Magnus Hultman, Nathaniel Boso, Ian Hodgkinson, Paul Hughes, Ekaterina Nemkova, Anne Souchon
Format: Default Article
Published: 2023
Subjects:
Commerce, management, tourism and services
Marketing
Tourism
Decision-making
International marketing
Literature review
Online Access:https://hdl.handle.net/2134/22059494.v1
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https://hdl.handle.net/2134/22059494.v1

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