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The impact of information technology culture and personal innovativeness in information technology on digital entrepreneurship success

Purpose: Very little or no study has explored the predictors of behaviour and traits that determine digital entrepreneurship (DE) success. In response, the purpose of this paper is to present a research model that takes information technology (IT) culture as a theoretical lens and personal innovativ...

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Bibliographic Details
Main Authors: Mumin Abubakre, Yiwei Zhou, Zhongyun Zhou
Format: Default Article
Published: 2020
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Online Access:https://hdl.handle.net/2134/22210645.v1
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