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An investigation into the design management & design practice for packaging design & development in the UK FMCG industry
Packaging design plays a critical role within the highly competitive, saturated, and homogenous markets of the UK Fast-Moving Consumer Goods (FMCG) industry. Existing literature clearly demonstrates the impact packaging design can have on consumer response and decision-making processes and the ‘powe...
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| Format: | Default Thesis |
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2023
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| Online Access: | https://dx.doi.org/10.26174/thesis.lboro.22215490.v1 |
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