Data as capital and ethical implications in digital sport business models

Professional sport has entered the digital economy as organisations adopt data-driven business model innovations. The purpose of this article is to highlight the potential ethical vulnerabilities sport organisations and their leaders face when adopting digital sport business models. Here, we treat d...

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Bibliographic Details
Main Authors: Daniel Read, Aaron Smith
Format: Default Article
Published: 2023
Subjects:
Marketing
Screen and digital media
Communication and media studies
big data
internet of things
digital ethics
digitalisation
cryptocurrency
smart stadium
Bourdieu
Online Access:https://hdl.handle.net/2134/23676501.v1
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https://hdl.handle.net/2134/23676501.v1

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