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Impact of service quality on youth football participation in China: a moderating role of country-of-origin

Research questions: As football fever in China has encouraged youngsters to participate in football activities, the perceived quality of youth football service and players’ level of satisfaction are essential to be investigated. Besides, country-of-origin’s (COO) moderating effect on perceived servi...

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Bibliographic Details
Main Authors:	Yuchen Shi, Do Young Pyun, Argyro Elisavet Manoli
Format:	Default Article
Published:	2023
Subjects:	Commercial services Strategy, management and organisational behaviour Perceived service quality Satisfaction Renewal intention Country of origin Youth football
Online Access:	https://hdl.handle.net/2134/24441250.v1
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