Social media and consumer behavior

The topics of social media and consumer behavior are inextricably linked. Since 2008, scholars in sport-studies fields such as sport communication and sport management have increasingly focused their research on social media use by sport entities and consumers. This commentary provides an overview o...

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Bibliographic Details
Main Author: Andrea Geurin
Format: Default Article
Published: 2023
Subjects:
Commercial services
Marketing
Communication and media studies
sport marketing
engagement
fandom
sport social media
Online Access:https://hdl.handle.net/2134/24467218.v1
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https://hdl.handle.net/2134/24467218.v1

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