Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram

The purpose of this study was to examine Olympic athletes’ self-presentation on Instagram, a social media outlet on which users post photographs as their primary communication mechanism, in order to develop an understanding of the ways in which athletes use this medium as a communication and marketi...

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Bibliographic Details
Main Authors: Andrea Geurin, Lauren M Burch
Format: Default Article
Published: 2015
Subjects:
Commerce, management, tourism and services
Commercial services
Marketing
Strategy, management and organisational behaviour
Social media
Self-presentation
Brand management
Personal brand
Communication
Online Access:https://hdl.handle.net/2134/24467242.v1
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https://hdl.handle.net/2134/24467242.v1

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