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Optimal Brand Distinctiveness Club Toolkit

For practitioners working in women’s football clubs globally, there is a need to consider the brand identity mix that best emphasises the narratives most appropriate for different stakeholders. The toolkit provides (1) exercises to help to assess how much support and what opportunities are available...

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Bibliographic Details
Main Authors: Daniel Read, Emily Hayday
Format: Default Report
Published: 2023
Subjects:
Online Access:https://dx.doi.org/10.17028/rd.lboro.24533515.v1
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