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An exploration of co-creating South African city brands to revive the tourism industry post a global pandemic
City branding involves establishing unique identities for cities using branding principles. While Johannesburg and Cape Town are among Africa's best-branded cities, their branding strategies were largely top-down, lacking collaborative stakeholder engagement. In the wake of the global pandemic...
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| Main Authors: | , |
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| Format: | Default Conference proceeding |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/25053293.v1 |
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