When strategy is a dirty word: The role of visuals in sensegiving strategy to a skeptical audience

When setting a new strategy for their firm, managers engage in a range of sensegiving activities designed to introduce the new direction and explain the reasons for the change. These communication events commonly involve the use of strategic management terms and concepts to explain and justify the p...

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Bibliographic Details
Main Authors: Antonius van den Broek, Jonathan Gander
Format: Default Article
Published: 2023
Subjects:
Commerce, management, tourism and services
Marketing
Strategy, management and organisational behaviour
Business & Management
Sensegiving
Strategy presentations
Skepticism
Visual communication
Online Access:https://hdl.handle.net/2134/25195829.v1
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https://hdl.handle.net/2134/25195829.v1

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