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Rising from the Ashes: Co-creation as a collaborative branding strategy for South African cities in the post-pandemic era
This chapter delves into the transformative role of co-creation in city branding as a strategic response to the challenges faced by South African cities in the post-pandemic recovery of their tourism sectors. Through exploration of the cities of Johannesburg and Cape Town, this chapter illustrates t...
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| Main Authors: | , |
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| Format: | Default Book chapter |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/25898887.v1 |
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