In-store augmented reality design: fashion retail’s perspectives

Purpose: Fashion retail has faced immense changes in the rapid development of e-commerce, creating significant uncertainty about physical stores’ future. To improve the consumer shopping experience and increase sales revenue for fashion retailers, this paper investigates how Augmented Reality (AR) c...

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Bibliographic Details

Main Authors:	Liangchao Xue, Christopher J. Parker, Cathryn Hart
Format:	Default Article
Published:	2024
Subjects:	Commerce, management, tourism and services Marketing Strategy, management and organisational behaviour Tourism Shopping Extended reality (XR) E-Commerce Retailing Consumer experience
Online Access:	https://hdl.handle.net/2134/26310913.v1
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