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International product adaptation and performance: A systematic analysis of the literature and agenda for future research
There is a lack of consensus on what the international product adaptation (IPA) concept involves, and only a partial understanding of its outcomes. Our analysis of the IPA-performance link uncovers, for the first time, the multidimensional nature of IPA. We show how the operational approaches used t...
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| Main Authors: | , , , , , , , |
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| Format: | Default Article |
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2024
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| Online Access: | https://hdl.handle.net/2134/27376911.v1 |
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| _version_ | 1818176497772396544 |
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| author | E Tsougkou JW Cadogan N Boso Ian Hodgkinson J Oliveira T Laukkanen N Yazdani V Story |
| author_facet | E Tsougkou JW Cadogan N Boso Ian Hodgkinson J Oliveira T Laukkanen N Yazdani V Story |
| author_sort | E Tsougkou (12050342) |
| collection | Figshare |
| description | There is a lack of consensus on what the international product adaptation (IPA) concept involves, and only a partial understanding of its outcomes. Our analysis of the IPA-performance link uncovers, for the first time, the multidimensional nature of IPA. We show how the operational approaches used to explore IPA change its meaning across studies, demonstrate that IPA has different impacts across performance types, and highlight the range of mechanisms governing IPA’s performance relationships. We present a set of issues that need to be accounted for to build a better theory of IPA’s performance consequences, and a roadmap for future research. |
| format | Default Article |
| id | rr-article-27376911 |
| institution | Loughborough University |
| publishDate | 2024 |
| record_format | Figshare |
| spelling | rr-article-273769112024-11-07T17:12:19Z International product adaptation and performance: A systematic analysis of the literature and agenda for future research E Tsougkou (12050342) JW Cadogan (7134305) N Boso (14674676) Ian Hodgkinson (1255314) J Oliveira (7812215) T Laukkanen (7767212) N Yazdani (14549021) V Story (19991139) Commerce, management, tourism and services Human resources and industrial relations Marketing Strategy, management and organisational behaviour international product adaptation international product standardization international marketing strategy international product portfolio management international performance systematic review research roadmap <p>There is a lack of consensus on what the international product adaptation (IPA) concept involves, and only a partial understanding of its outcomes. Our analysis of the IPA-performance link uncovers, for the first time, the multidimensional nature of IPA. We show how the operational approaches used to explore IPA change its meaning across studies, demonstrate that IPA has different impacts across performance types, and highlight the range of mechanisms governing IPA’s performance relationships. We present a set of issues that need to be accounted for to build a better theory of IPA’s performance consequences, and a roadmap for future research.</p> 2024-11-07T17:12:19Z Text Journal contribution 2134/27376911.v1 https://figshare.com/articles/journal_contribution/International_product_adaptation_and_performance_A_systematic_analysis_of_the_literature_and_agenda_for_future_research/27376911 CC BY-NC-ND 4.0 |
| spellingShingle | Commerce, management, tourism and services Human resources and industrial relations Marketing Strategy, management and organisational behaviour international product adaptation international product standardization international marketing strategy international product portfolio management international performance systematic review research roadmap E Tsougkou JW Cadogan N Boso Ian Hodgkinson J Oliveira T Laukkanen N Yazdani V Story International product adaptation and performance: A systematic analysis of the literature and agenda for future research |
| title | International product adaptation and performance: A systematic analysis of the literature and agenda for future research |
| title_full | International product adaptation and performance: A systematic analysis of the literature and agenda for future research |
| title_fullStr | International product adaptation and performance: A systematic analysis of the literature and agenda for future research |
| title_full_unstemmed | International product adaptation and performance: A systematic analysis of the literature and agenda for future research |
| title_short | International product adaptation and performance: A systematic analysis of the literature and agenda for future research |
| title_sort | international product adaptation and performance: a systematic analysis of the literature and agenda for future research |
| topic | Commerce, management, tourism and services Human resources and industrial relations Marketing Strategy, management and organisational behaviour international product adaptation international product standardization international marketing strategy international product portfolio management international performance systematic review research roadmap |
| url | https://hdl.handle.net/2134/27376911.v1 |