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WELL Factsheet: Social marketing a consumer-based approach to promoting safe hygiene behaviours
There is a shortage of good evidence to suggest the positive impact of traditional; health education approaches to produce sustained behaviour change. This factsheet argues that social marketing offers a more promising approach to promoting positive hygiene behaviours. It offers a concise definition...
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| Format: | Default Text |
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2020
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| Online Access: | https://dx.doi.org/10.17028/rd.lboro.28000247.v1 |
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