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Retail Colourscape of Narborough Road

Narborough Road as a shopping environment uses the display and visual communication approaches of design to create more engaging and meaningful interaction with customers. Apart from the shop front and signage, the merchandise display in front of the shops, window display and posters on shop windows...

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Main Author: Johnny Xu
Format: Default Image
Published: 2017
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Online Access:https://dx.doi.org/10.17028/rd.lboro.5220631.v1
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author Johnny Xu
author_facet Johnny Xu
author_sort Johnny Xu (3796405)
collection Figshare
description Narborough Road as a shopping environment uses the display and visual communication approaches of design to create more engaging and meaningful interaction with customers. Apart from the shop front and signage, the merchandise display in front of the shops, window display and posters on shop windows also contribute significant colours in visual perception. In order to anaylse the retail colourscape of Narborough Road, it requires reviewing and rethinking of the delicate relation between visual objects and the built environments. The notion of documented retail colourscape of Narborough is to help to interpret the unique and dynamic aspects of street setting. Each image shown can be seen as a representation that intends to explain the structure of colourscape and process to construct colour identity of Narborough as a whole.
format Default
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id rr-article-5220631
institution Loughborough University
publishDate 2017
record_format Figshare
spelling rr-article-52206312017-08-11T11:14:16Z Retail Colourscape of Narborough Road Johnny Xu (3796405) Visual communication design (incl. graphic design) Design not elsewhere classified Land use and environmental planning Urban design Other built environment and design not elsewhere classified Urban and regional economics Built environment Colour analysis Colourscape Retail settings Narborough Road Leicester Colour perception Visual research Window display Visual merchandising Poster and advertisement Visual communication Built Environment and Design not elsewhere classified Urban Design Visual Communication Design (incl. Graphic Design) Urban and Regional Economics Land Use and Environmental Planning Design Practice and Management not elsewhere classified Narborough Road as a shopping environment uses the display and visual communication approaches of design to create more engaging and meaningful interaction with customers. Apart from the shop front and signage, the merchandise display in front of the shops, window display and posters on shop windows also contribute significant colours in visual perception. <div><br></div><div>In order to anaylse the retail colourscape of Narborough Road, it requires reviewing and rethinking of the delicate relation between visual objects and the built environments. The notion of documented retail colourscape of Narborough is to help to interpret the unique and dynamic aspects of street setting. Each image shown can be seen as a representation that intends to explain the structure of colourscape and process to construct colour identity of Narborough as a whole.</div> 2017-08-11T11:14:16Z Image Figure 10.17028/rd.lboro.5220631.v1 https://figshare.com/articles/figure/Retail_Colourscape_of_Narborough_Road/5220631 CC BY-NC-ND 4.0
spellingShingle Visual communication design (incl. graphic design)
Design not elsewhere classified
Land use and environmental planning
Urban design
Other built environment and design not elsewhere classified
Urban and regional economics
Built environment
Colour analysis
Colourscape
Retail settings
Narborough Road
Leicester
Colour perception
Visual research
Window display
Visual merchandising
Poster and advertisement
Visual communication
Built Environment and Design not elsewhere classified
Urban Design
Visual Communication Design (incl. Graphic Design)
Urban and Regional Economics
Land Use and Environmental Planning
Design Practice and Management not elsewhere classified
Johnny Xu
Retail Colourscape of Narborough Road
title Retail Colourscape of Narborough Road
title_full Retail Colourscape of Narborough Road
title_fullStr Retail Colourscape of Narborough Road
title_full_unstemmed Retail Colourscape of Narborough Road
title_short Retail Colourscape of Narborough Road
title_sort retail colourscape of narborough road
topic Visual communication design (incl. graphic design)
Design not elsewhere classified
Land use and environmental planning
Urban design
Other built environment and design not elsewhere classified
Urban and regional economics
Built environment
Colour analysis
Colourscape
Retail settings
Narborough Road
Leicester
Colour perception
Visual research
Window display
Visual merchandising
Poster and advertisement
Visual communication
Built Environment and Design not elsewhere classified
Urban Design
Visual Communication Design (incl. Graphic Design)
Urban and Regional Economics
Land Use and Environmental Planning
Design Practice and Management not elsewhere classified
url https://dx.doi.org/10.17028/rd.lboro.5220631.v1