A survey of 'young social' and 'professional' users of location-based services in the UK

The objective of this study was to assess the response to location-based services (LBS) by three key demographic groups within the United Kingdom. This study took the form of a survey of relevant demographics, attitudes and consumer behaviour undertaken via a web-based survey. Results are based on o...

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Bibliographic Details
Main Authors: Andrew May, Steven H. Bayer, Tracy Ross
Format: Default Preprint
Published: 2007
Subjects:
Online Access:https://hdl.handle.net/2134/3269
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