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Design and evaluation: end users, user datasets and personas

Understanding the needs and aspirations of a suitable range of users during the product design process is an extremely difficult task. Methods such as ethnographic studies can be used to gain a better understanding of users needs, but they are inherently time consuming and expensive. The time pressu...

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Bibliographic Details
Main Authors: Russell Marshall, Sharon Cook, Val Mitchell, Steve Summerskill, Victoria Haines, Martin Maguire, Ruth Sims, Diane Gyi, Keith Case
Format: Default Article
Published: 2015
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Online Access:https://hdl.handle.net/2134/12267
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