Connoisseurship as a substitute for user research? The case of the Swiss watch industry

Conventional wisdom holds that new product development is more successfully undertaken when design is user led. An exception is the luxury goods sector, in which a common presentation of the brand is one where the customer should aspire to the vision of its designers. In such cases, the proprietor i...

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Bibliographic Details
Main Author: Matt Sinclair
Format: Default Article
Published: 2015
Subjects:
Design not elsewhere classified
Sociology not elsewhere classified
Luxury
Connoisseurship
User Research
Industrial Design
Swiss Watches
Design Practice and Management not elsewhere classified
Sociology
Online Access:https://hdl.handle.net/2134/19705
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