The value of design in UK FMCG packaging development: An industry case study exploring practitioner design practice rationale & decision-making

Recognising the value design offers has been of great importance for the effective development and launch of Fast-Moving Consumer Goods (FMCG). Packaging design is acknowledged as a significant success factor in New Product Development (NPD) for the FMCG industry to help provide clear product differ...

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Bibliographic Details

Main Authors:	Nicholas Johnson, George Torrens, Ian Storer
Format:	Default Conference proceeding
Published:	2019
Subjects:	Uncategorised value FMCG New product development Design Management Design decision-making Packaging;
Online Access:	https://hdl.handle.net/2134/9369995.v2
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