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Drug name confusion: evaluating the effectiveness of capital ("Tall Man") letters using eye movement data
Medication errors commonly involve confusion between drug names that look or sound alike. One possible method of reducing these errors is to print sections of the names in ‘‘Tall Man’’ (capital) letters, in order to emphasise differences between similar products. This paper reports an eye-tracking e...
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Main Authors: | Ruth Filik, Kevin Purdy, Alastair Gale, David Gerrett |
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Format: | Default Article |
Published: |
2004
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Subjects: | |
Online Access: | https://hdl.handle.net/2134/2195 |
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