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Factors influencing the market for branded mass customized buildings

The concept of mass customisation is not new yet the UK construction industry has yet to grasp this opportunity to deliver greater value to its customers. The government report Rethinking Construction [Egan 1998] clearly identifies this issue: ‘ We have repeatedly heard the claim that construction i...

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Bibliographic Details
Main Authors: Nigel Davison, Chris Goodier, Alistair Gibb, Simon Austin, James M. Saker, C. Gregory
Format: Default Conference proceeding
Published: 2006
Subjects:
Online Access:https://hdl.handle.net/2134/5236
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