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Factors influencing the market for branded mass customized buildings
The concept of mass customisation is not new yet the UK construction industry has yet to grasp this opportunity to deliver greater value to its customers. The government report Rethinking Construction [Egan 1998] clearly identifies this issue: ‘ We have repeatedly heard the claim that construction i...
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Main Authors: | , , , , , |
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Format: | Default Conference proceeding |
Published: |
2006
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Subjects: | |
Online Access: | https://hdl.handle.net/2134/5236 |
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