The role of marketing in quality bus corridor promotion

Quality Bus Corridors are being implemented in towns and cities throughout the British Isles in order to improve the image of the bus and to boost patronage, with a view to meeting local and national transport policy objectives such as reduced reliance on the private car. They commonly consist of bu...

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Bibliographic Details

Main Authors:	Tom Rye, Marcus Enoch
Format:	Default Article
Published:	2004
Subjects:	Other built environment and design not elsewhere classified Marketing & public relations Transport planning Transport management Built Environment and Design not elsewhere classified
Online Access:	https://hdl.handle.net/2134/3597
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