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The evolution of platform business models: Exploring competitive battles in the world of platforms
In recent decades, multi-sided platform business models have become an important avenue for value creation and capture, but the phenomenon itself remains under-theorized. We address this gap and present new, empirically-driven insights into how platform business models evolve in a context of fierce...
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| Main Authors: | , , , |
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| Format: | Default Article |
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2019
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| Online Access: | https://hdl.handle.net/2134/38331 |
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| _version_ | 1818167270647529472 |
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| author | Yang Zhao Stephan Von Delft Anna Morgan-Thomas Trevor Buck |
| author_facet | Yang Zhao Stephan Von Delft Anna Morgan-Thomas Trevor Buck |
| author_sort | Yang Zhao (4690603) |
| collection | Figshare |
| description | In recent decades, multi-sided platform business models have become an important avenue for value creation and capture, but the phenomenon itself remains under-theorized. We address this gap and present new, empirically-driven insights into how platform business models evolve in a context of fierce competition. Through a longitudinal, qualitative study of twelve multi-sided platforms that operate under challenging industry conditions, we discover that success in platform battles can plausibly be explained by a combination of complexity in the business model design, and the simultaneous use of innovation and imitation to create highly intricate systems of activities. We further discuss how our findings open several new avenues for future platform research. |
| format | Default Article |
| id | rr-article-9462995 |
| institution | Loughborough University |
| publishDate | 2019 |
| record_format | Figshare |
| spelling | rr-article-94629952019-07-13T00:00:00Z The evolution of platform business models: Exploring competitive battles in the world of platforms Yang Zhao (4690603) Stephan Von Delft (7185296) Anna Morgan-Thomas (7185299) Trevor Buck (7185302) Platforms Business model Design Complexity Competition Digitalization In recent decades, multi-sided platform business models have become an important avenue for value creation and capture, but the phenomenon itself remains under-theorized. We address this gap and present new, empirically-driven insights into how platform business models evolve in a context of fierce competition. Through a longitudinal, qualitative study of twelve multi-sided platforms that operate under challenging industry conditions, we discover that success in platform battles can plausibly be explained by a combination of complexity in the business model design, and the simultaneous use of innovation and imitation to create highly intricate systems of activities. We further discuss how our findings open several new avenues for future platform research. 2019-07-13T00:00:00Z Text Journal contribution 2134/38331 https://figshare.com/articles/journal_contribution/The_evolution_of_platform_business_models_Exploring_competitive_battles_in_the_world_of_platforms/9462995 CC BY 4.0 |
| spellingShingle | Platforms Business model Design Complexity Competition Digitalization Yang Zhao Stephan Von Delft Anna Morgan-Thomas Trevor Buck The evolution of platform business models: Exploring competitive battles in the world of platforms |
| title | The evolution of platform business models: Exploring competitive battles in the world of platforms |
| title_full | The evolution of platform business models: Exploring competitive battles in the world of platforms |
| title_fullStr | The evolution of platform business models: Exploring competitive battles in the world of platforms |
| title_full_unstemmed | The evolution of platform business models: Exploring competitive battles in the world of platforms |
| title_short | The evolution of platform business models: Exploring competitive battles in the world of platforms |
| title_sort | evolution of platform business models: exploring competitive battles in the world of platforms |
| topic | Platforms Business model Design Complexity Competition Digitalization |
| url | https://hdl.handle.net/2134/38331 |