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Adopting dissonance -solving approach to investigate luxury social media advertising: Role of gaps in self, projective self, influencer and brand image [Abstract]
The massive usage of social media and soaring power of online influencers have created huge challenge to marketing, psychology, and other technological disciplines to adopt a synthetic framework to understand why consumers are (or aren’t) engaged with online communication and subsequent behaviours....
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| Main Authors: | , |
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| Format: | Default Conference proceeding |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://hdl.handle.net/2134/38069 |
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