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Introduction: new media and the imagination of the future
Predictions and forecasts play a paramount role in contemporary societies. The capacity to forecast the future is often presented as one of the main responsibilities for everyone who works with media and technology, as well as in other fields. Financial companies ground their advertising campaigns a...
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| Format: | Default Article |
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2014
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| Online Access: | https://hdl.handle.net/2134/19424 |
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| _version_ | 1818172543295553536 |
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| author | Simone Natale |
| author_facet | Simone Natale |
| author_sort | Simone Natale (1259505) |
| collection | Figshare |
| description | Predictions and forecasts play a paramount role in contemporary societies. The capacity to forecast the future is often presented as one of the main responsibilities for everyone who works with media and technology, as well as in other fields. Financial companies ground their advertising campaigns and public image on their supposed capacity to grasp the future; politicians promise to have a clear vision of the challenges for the future; academic scholars (e.g. Spigel, 2005), journalists, and bloggers struggle to foresee new trends and directions. In fields such as international politics and political economy, the growing demand for anticipatory knowledge has dramatically changed the agenda and the practices of consultancy companies and think tanks (Colonomos, 2012). Across the natural and social sciences, scientific hypotheses are weighted on their predictive power. Also, new forecasting technologies and cultural techniques that provide predictions based on statistical patterns find applications in industry, planning, and administration. Think, for instance, of Amazon’s anticipatory shipping, or the algorithms that predict user behaviours in Google ads. |
| format | Default Article |
| id | rr-article-9472067 |
| institution | Loughborough University |
| publishDate | 2014 |
| record_format | Figshare |
| spelling | rr-article-94720672014-01-01T00:00:00Z Introduction: new media and the imagination of the future Simone Natale (1259505) Other human society not elsewhere classified Other language, communication and culture not elsewhere classified untagged Language, Communication and Culture not elsewhere classified Studies in Human Society not elsewhere classified Predictions and forecasts play a paramount role in contemporary societies. The capacity to forecast the future is often presented as one of the main responsibilities for everyone who works with media and technology, as well as in other fields. Financial companies ground their advertising campaigns and public image on their supposed capacity to grasp the future; politicians promise to have a clear vision of the challenges for the future; academic scholars (e.g. Spigel, 2005), journalists, and bloggers struggle to foresee new trends and directions. In fields such as international politics and political economy, the growing demand for anticipatory knowledge has dramatically changed the agenda and the practices of consultancy companies and think tanks (Colonomos, 2012). Across the natural and social sciences, scientific hypotheses are weighted on their predictive power. Also, new forecasting technologies and cultural techniques that provide predictions based on statistical patterns find applications in industry, planning, and administration. Think, for instance, of Amazon’s anticipatory shipping, or the algorithms that predict user behaviours in Google ads. 2014-01-01T00:00:00Z Text Journal contribution 2134/19424 https://figshare.com/articles/journal_contribution/Introduction_new_media_and_the_imagination_of_the_future/9472067 CC BY-NC-ND 3.0 |
| spellingShingle | Other human society not elsewhere classified Other language, communication and culture not elsewhere classified untagged Language, Communication and Culture not elsewhere classified Studies in Human Society not elsewhere classified Simone Natale Introduction: new media and the imagination of the future |
| title | Introduction: new media and the imagination of the future |
| title_full | Introduction: new media and the imagination of the future |
| title_fullStr | Introduction: new media and the imagination of the future |
| title_full_unstemmed | Introduction: new media and the imagination of the future |
| title_short | Introduction: new media and the imagination of the future |
| title_sort | introduction: new media and the imagination of the future |
| topic | Other human society not elsewhere classified Other language, communication and culture not elsewhere classified untagged Language, Communication and Culture not elsewhere classified Studies in Human Society not elsewhere classified |
| url | https://hdl.handle.net/2134/19424 |