Political marketing : segmentation, brand and competitive strategies in the U.K.

Political marketing : segmentation, brand and competitive strategies in the U.K.

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Bibliographic Details
Main Author: Gareth Smith
Format: Default Thesis
Published: 2009
Subjects:
Other commerce, management, tourism and services not elsewhere classified
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Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/11563
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Summary:Political marketing : segmentation, brand and competitive strategies in the U.K.

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