Loading…

QR Code

Empirical investigation into the use of complexity levels in marketing segmentation and the categorisation of new automotive products

This thesis is set in the context of the automotive industry where launches of new products with high levels of technical innovations are becoming increasingly complex for consumers to comprehend. Car manufacturers need to understand consumer perceptions of new models so they can categorise their pr...

Full description

Saved in:

Bibliographic Details
Main Author:	Paul Taylor-West
Format:	Default Thesis
Published:	2013
Subjects:	Other commerce, management, tourism and services not elsewhere classified Expertise Involvement Familiarity Complexity Automotive Market segmentation Consumer behaviour Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/13985
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Market segmentation strategies for complex automotive products
by: Paul Taylor-West, et al.
Published: (2018)

The benefits of using reduced item variable scales in marketing segmentation
by: Paul Taylor-West, et al.
Published: (2012)

Environmental marketing in the airline sector: an evaluation of market segments, green image and eco-positioning
by: Robert Mayer
Published: (2013)

Additive manufacturing as an enabler for enhanced consumer involvement
by: Ian Campbell, et al.
Published: (2014)

Additive manufacturing as an enabler for enhanced consumer involvement
by: Ian Campbell, et al.
Published: (2012)

Exploring diverse strategies for image semantic segmentation in complex scenarios
by: Kunhao Yuan
Published: (2024)

The rules of engagement: how to motivate consumers to engage with branded mobile apps
by: L. Stocchi, et al.
Published: (2018)

Consumer structure in the emerging market for electric vehicles: Identifying market segments using cluster analysis
by: Craig Morton, et al.
Published: (2017)

A multi-organ nucleus segmentation challenge
by: Neeraj Kumar, et al.
Published: (2019)

'Complexity in simplicity': the effects of visual complexity on consumers' comprehension of product innovations
by: Peiyao Cheng, et al.
Published: (2021)

Does advertising productivity affect organizational performance? Impact of market conditions
by: Mahabub Rahman, et al.
Published: (2020)

Managing urban water services through segmentation, service and price differentiation: findings from sub-Saharan Africa
by: Cyrus Njiru
Published: (2002)

HPL-ESS: hybrid pseudo-labeling for unsupervised event-based semantic segmentation
by: Linglin Jing, et al.
Published: (2024)

Differentiated management of IT service workers: applying segmentation theory
by: Clive Trusson
Published: (2022)

An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league
by: Cheng-Hao Lai
Published: (2014)

A cognitive load theory approach to defining and measuring task complexity through element interactivity
by: Ouhao Chen, et al.
Published: (2023)

Deep CNN based droplet deposition segmentation for spray distribution assessment
by: Tao Chen, et al.
Published: (2022)

Using expectation to segment Taiwan professional baseball spectator
by: Hsien Che Huang
Published: (2011)

The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs
by: B Behnam, et al.
Published: (2020)

Colour based semantic image segmentation and classification for unmanned ground operations
by: Matthew Coombes, et al.
Published: (2016)

Exploiting email: extracting knowledge to support knowledge sharing
by: Sara Tedmori
Published: (2008)

Marketing to Jedi Knights may be just as reliable as current market segmentation methods
by: Paul Taylor-West, et al.
Published: (2016)

Number estimation in Down syndrome: Cognition or experience?
by: Silvia Lanfranchi, et al.
Published: (2022)

Segmenting workers within a job family for customized HRM 'content' practices: the case of IT service support workers
by: Clive Trusson
Published: (2016)

International servitization of SMEs in emerging markets: Antecedents and boundary conditions
by: Nadia Zahoor, et al.
Published: (2023)

WELL Factsheet: Social marketing a consumer-based approach to promoting safe hygiene behaviours
by: Beth Scott
Published: (2020)

Exploring confusing issues in industrial market segmentation: an empirical study in the UK textiles industry
by: Chien-Kun Lin
Published: (1998)

On predicting automotive clutch torsional vibrations
by: T Gkinis, et al.
Published: (2020)

Impact of mode shapes on experimental loss factor estimation in automotive joints
by: Shaan Sanjeev, et al.
Published: (2021)

Three essays on the effects of consumer protection policy on market competition
by: Davina Bird
Published: (2022)

A grouping differential evolution algorithm boosted by attraction and repulsion strategies for masi entropy-based multi-level image segmentation
by: SJ Mousavirad, et al.
Published: (2021)

Predictability and underreaction in industry-level returns: Evidence from commodity markets
by: Victor J. Valcarcel, et al.
Published: (2017)

Improving the segmentation of scanning probe microscope images using convolutional neural networks
by: Steff Farley, et al.
Published: (2020)

Knowledge sharing in a global automotive corporation
by: Jim Saker
Published: (2016)

Limiting role of resource dependence: an examination of director interlocks, board meetings and family ownership
by: Vidya Sukumara-Panicker, et al.
Published: (2020)

Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance
by: Zhaleh Najafi-Tavani, et al.
Published: (2020)

Automated semantic segmentation of bridge point cloud based on local descriptor and machine learning
by: Tian Xia, et al.
Published: (2021)

Recursive segmentation for as-is bridge information modelling
by: Ruodan Lu, et al.
Published: (2017)

Linking entrepreneurial orientation to environmental collaboration: A stakeholder theory and evidence from multinational companies in an emerging market
by: Abderaouf Bouguerra, et al.
Published: (2022)

Approaching complex societal issues: the applicability of knowledge management in practice
by: Sharon Simatwo
Published: (2021)