The impact of culture on own-label brands performance

The performance of own-label brands varies enormously across countries, with high penetration in Western countries but limited success in Eastern countries. The common explanations for this state are related to market factors such as the development of big retailer chains or the power balance betwee...

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Bibliographic Details
Main Author: Tribikram Budhathoki
Format: Default Thesis
Published: 2014
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Culture
Own-label brands performance
Retail market development
Socio-economic factors
Structural equation modelling
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/17902
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https://hdl.handle.net/2134/17902

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