Market orientation and profitability

A vast body of literature attends to the market orientation of businesses, and much of that literature appears to show that market orientation and profitability are linked. Unfortunately, the nature of the linkage is not easy to specify, since the literature pool presents many different competing fi...

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Bibliographic Details
Main Author: John Cadogan
Format: Default Book chapter
Published: 2020
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Market orientation
Profit
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/38126
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https://hdl.handle.net/2134/38126

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