The political brand: a consumer perspective

As there is not universal acceptance of political parties as brands, the paper justifies and theoretically supports considering them as such. It then uses a cognitive psychology perspective to explain in detail how consumers learn about political brands. From this, the interaction between the leader...

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Bibliographic Details
Main Authors: Gareth Smith, Alan French
Format: Default Article
Published: 2009
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Consumer memory
Functions
Future
Political brand
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/14792
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https://hdl.handle.net/2134/14792

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