Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms

This study utilises an effectuation lens to contribute to knowledge involving the entrepreneurial marketing practices of rapidly internationalising firms, following a temporary discontinuation of overseas sales. This is important since earlier studies typically focus on continuing overseas activitie...

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Bibliographic Details

Main Authors:	Jim Crick, David Crick, Shiv Chaudhry
Format:	Default Article
Published:	2018
Subjects:	Other commerce, management, tourism and services not elsewhere classified De-internationalisation Effectuation Entrepreneurial marketing Rapid internationalisation Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/36193
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