Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms

This study utilises an effectuation lens to contribute to knowledge involving the entrepreneurial marketing practices of rapidly internationalising firms, following a temporary discontinuation of overseas sales. This is important since earlier studies typically focus on continuing overseas activitie...

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Bibliographic Details
Main Authors: Jim Crick, David Crick, Shiv Chaudhry
Format: Default Article
Published: 2018
Subjects:
Other commerce, management, tourism and services not elsewhere classified
De-internationalisation
Effectuation
Entrepreneurial marketing
Rapid internationalisation
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/36193
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https://hdl.handle.net/2134/36193

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