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The dimensionality of the market orientation construct

Market orientation is the implementation of the marketing concept and the organisation-wide creation of customer value. While there have been various conceptualisations and operationalisations of the market orientation construct, marketing academics have focused on a set of information-processing ac...

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Bibliographic Details
Main Author:	Jim Crick
Format:	Default Article
Published:	2019
Subjects:	Other commerce, management, tourism and services not elsewhere classified Market orientation Customer value Marketing concept Entrepreneurial marketing Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/37655
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