A typology of internet users based on comparative affective states: evidence from eight countries

Purpose: The role of affective states in consumer behaviour is well established. However, no study to date has examined online affective states empirically as a basis for constructing typologies of internet users and for assessing the invariance of clusters across national cultures. This paper aims...

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Bibliographic Details
Main Authors: George Christodoulides, Nina Michaelidou, Nikoletta Theofania Siamagka
Format: Default Article
Published: 2013
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Typology
Internet users
Affect
Cluster analysis
Behaviour
Attitudes
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/15709
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https://hdl.handle.net/2134/15709

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